Amazon to emerge as the biggest victor

Sharing is caring! Inc could emerge as the biggest winner from one of India’s most important festive and shopping seasons, after the e-tailer offered steep discounts, swift delivery and even gold bars to grab market share.

Analysts say e-commerce firms in India could make as much as a quarter of their annual sales during this period, with the global experience, logistics network and deep pockets of Amazon putting it in a good position to grab customers from local market leader Flipkart and smaller firm Snapdeal.

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