After about a month of speculation, actors Amitabh Bachchan and Priyanka Chopra have been chosen as the brand ambassadors for the government’s ‘Incredible India’ campaign.
According to media reports, this is the first time the central government is directly appointing the brand ambassadors. After PK actor Aamir Khan’s three-year contract expired, Centre chose not to renew it and look for a ‘non-controversial’ figure to replace him.
Amitabh Bachchan and Priyanka Chopra will not charge a penny for the three-year contract for the campaign. The official announcement will be made after January 26.
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