One need not worry anymore of not getting a chance of seeing and tasting Maggi noodles anymore as Baba Ramdev’s Patanjali Ayurveda will launch its instant noodles next week at a price of Rs 15, a move seen as an attempt to capture the market lost by Maggi noodles. With the tagline for the noodles as “Jhat pat pakao, aur befikr khao“, the yoga guru claimed it will have ‘no added MSG and lead’.
Maggi noodles, which were being sold by Swiss giant Nestle with a tagline of ‘two-minute’ noodles was banned after food regulator FSSAI found excess lead and taste enhancer MSG despite ‘No MSG’ labeling. Nestle is looking to relaunch the product by December. “We will launch Patanjali noodles on 15 October. It will be made from whole wheat flour (atta), not like noodles of other companies which are made up of maida and has only 10 per cent atta,” Ramdev said at a press conference here. He further said, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil as used by others.”
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