Actress Blake Lively is shutting down her lifestyle website Preserve, which she launched in the summer of 2014 as it is not “making a difference” in people’s lives.
The 28-year-old “Gossip Girl” star explained her reason for closing the site and her plans to turn it into something new in an interview to Vogue magazine. “I never thought I would be able to do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be…’
“We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,” she says, on the phone from New York. “And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’
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