Actress Deepika Padukone has the ‘Most Followed Account’ and cricket star Virat Kohli has got the ‘Most Engaged Account’ on Instagram, according to the Instagram Awards which have been announced for the first time in India.
Kohli has 19.8 million followers as of Monday. His account generated the biggest number of engagements when all likes and comments from the content that he shared in 2017 — except Story views and video views — were aggregated.
The list, which acknowledges photo-sharing platform Instagram’s most engaging community members, also recognises Emerging Account and 20 Million Milestones.
In the Most Followed Account category, Priyanka Chopra trailed behind Padukone’s 22.4 million followers with a count of 22 million, and Alia Bhatt rounded up the top three with 20.8 million followers.
Padukone said in a statement: “Staying connected with my fans and loved ones is extremely important to me. I value the love, support and connection I share with them and I hope I continue to remain true and authentic.”
Actor Ishaan Khatter, who will be seen in “Dhadak”, has been named for India’s ‘Emerging Account’ for growing his fanbase on Instagram significantly throughout 2017.
ndian Cricket Team Captain, Virat Kohli emerged as the ‘Most Engaged Account’ with 19.8 million followers as on March 2018. Most Engaged Account means that Kohli’s account generated the biggest number of engagements when all likes and comments from the content that he shared in 2017 were aggregated. From first looks of new projects, announcements for fans to follow and candid reflections, to fun celebrations with friends and family, celebs are able to connect directly with their fans on social media.
Alia also got a ‘milestone plaque’ with Shraddha Kapoor in recognition for building a community of 20 million followers.
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