A new ad campaign endorsed by film actor Praksh Raj is into a big controversy as people feel it sends out a wrong message to youth especially to women folk. There are no particular details of the brand that has set this campaign however it has definitely provoked the public.
The controversial advertisements seem to target parents and their daughters with the line “kalyana vayassu ponnu irunthaale tension thaane”. So far three teaser ads have been seen in which the parents of a daughter portray the pain of how a daughter is burdensome and then later how Prakash Raj says his campaign line and signs off.
This ad is being severely criticized on the social networking sites. So we have to wait and see as to what further steps would be taken by the ad agencies.
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