Actor Ranveer Singh has conceded that the recent Jack & Jones advertisement featuring him that was slammed for being sexist in nature was ‘wrong’. He has also apologised for the ad.
Ranveer Singh, who is known for his usual quirky style and cool demeanour, found himself in the eye of a storm when anadvertisement featuring him was being bashed on social media for being sexist. The ad – a hoarding – in question, shows Ranveer carrying a girl over his shoulders and the caption read, “Don’t hold back. Take your work home.”
Through a press statement issued to major online media outlets, Ranveer said, “It was important to give the brand creative freedom while designing their campaign, but I guess we got it wrong on one of those billboards and I’m sorry this happened but it’s a thing of the past. We rectified it immediately by having that hoarding taken down ASAP from everywhere over 30 cities overnight. I treat all women with the utmost respect both professionally and personally and would never do anything to disrespect them.”
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